The Rhode Less Traveled

Earlier this year, in a $1 billion deal, e.l.f. Beauty acquired Rhode, Hailey Bieber’s lifestyle beauty brand launched in 2022. More recently, e.l.f. disclosed Rhode’s full profit and loss report and, apparently, Rhode is killing it. At the link, David Olusegun breaks down, in detail, what some of the numbers reflect. A lot of it is pretty hardcore but there are some interesting insights into the world of consumer brand economics.