TIME will Tell

TIME magazine and Statista, an international provider of market and consumer data and rankings, have published a list of the World’s Best Brands in 2025 in four countries — U.S., UK, Mexico, and Germany — that highlight the top five brands across 71 consumer-facing industries, from household appliances to foods to finance and more. The results are based on surveys from 90,000 respondents to assign an overall score based on brand awareness, social buzz, likability, usage, and loyalty. For the most part all of the results are to be expected… the one surprise I found was Dr. Pepper being number 2 in soft drinks after Coca-Cola and before Pepsi.