Brand
2013Twinkle Twinkle Big Star
Originally established as the Minnesota North Stars in 1967, the Dallas Stars have been playing in the “Big D” since 1993 and are the only professional ice hockey team in Texas. They have won one Stanley Cup (in the 1998-99 season) but have missed the playoffs for the past five seasons. Looking to spice things up, the Stars unveiled its new uniforms and logo yesterday — although the logo leaked through the team’s mobile app at the end of May — designed by Reebok.“We looked at every team in Dallas, in Texas, anything that surrounded us, bordered us or felt that was relevant to us,” said Walsh. “We looked at the different logos around the league and decided what we liked and didn’t like about all of them. Then we created this 36-page brie