“Universal Principles of Branding” Book

New from Quarto and our good friend (and past Brand New Conference speaker) Mark Kingsley is a new book, Universal Principles of Branding, that “presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.” I had the pleasure of writing a blurb for it and it reads as thus: “Quoting a slew of unusual suspects through a myriad of lenses, Kingsley dismantles and reframes the basic tenets of branding to promote a more robust, critical, and introspective understanding of it. With so many step-by-step books on branding, this book offers a unique point of view that places it as an intrinsic aspect of human behavior.” Highly recommended.