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Founded by Barbara Hulanicki in the early 1960s, Biba was for a time the most fashionable clothing label in London. The Biba logo was designed by John McConnell, who worked in the London-based design practice Pentagram. The logo encapsulates the Biba aesthetic, which drew inspiration from such sources as Art Nouveau and Art Deco-era Hollywood.

Print · United Kingdom · 1960s to 1970s. Printed. By Biba. Victoria and Albert Museum, London.