Dress

Barbara Hulanicki and her husband John Fitz Simon set up Biba in 1963 as a mail order boutique. The success of their affordable, youthful designs enabled them to open a small shop in Abingdon Road in Kensington the following year. Many of London’s fashionable new boutiques catered only for well-off customers (Mary Quant’s Bazaar, for example), but Biba attracted glamorous pop stars, bohemian aristocrats and impoverished students alike. In April 1966, the American news magazine Time published a special edition celebrating ‘London: The Swinging City’. It named Biba as ‘the most In shop for gear’. In contrast to the futuristic styles and space age brightness of some sixties clothing, Hulanicki’

Dress · Great Britain · 1973. Printed acrylic jersey. By Biba. Victoria and Albert Museum, London.