Reklameschau

A poster for the Advertising Exhibition held in Berlin from 10 August to 8 September 1929. For its 25th anniversary, the International Advertising Association planned both an advertising exhibition and a world advertising congress in Berlin. Lucian Bernhard and Fritz Rosen's dynamically modernist poster for the exhibition displays the essential components of publicity: the power to strike the eye and engage the mind.

Poster · Berlin (city) · 1929. Colour lithograph. By Bernhard, Lucian. Victoria and Albert Museum, London.