Vogue (shape)

Shelley Potteries are best known for their delicate, attractive and adventurous bone china tea and coffee wares of the 1920s and 1930s. This side plate is in the 'Vogue' shape featuring the 'Sunray' pattern. It was designed in 1930 by Shelley Art Director, Eric Slater, who studied under Gordon Forsyth, an advocate of improvement in industrial design. Slater's 'Vogue' shape was very modern and made from finely-turned high quality bone china. The geometric form was well-matched with a range of dynamic Art Deco patterns. 'Sunray' was one of Shelley's most successful patterns and is now highly-prized by collectors.

Plate · Fenton · 1930. Bone china, jiggered, printed in fawn and painted in enamel colours. By Slater, Eric. Victoria and Albert Museum, London.