Vogue (shape)

SShelley Potteries are best known for their delicate, attractive and adventurous bone china tea and coffee wares of the 1920s and 1930s. This side plate is in the 'Vogue' shape featuring the 'Red Blocks' pattern. It was designed in 1930 by Shelley Art Director, Eric Slater, who studied under Gordon Forsyth, an advocate of improvement in industrial design. Slater's 'Vogue' shape, was very modern and made from finely-turned high quality bone china, the geometric form was well-matched with a range of dynamic Art Deco patterns, such as Red Blocks, which has the appealing addition of silver lustre.

Plate · Fenton · 1930-1931. Bone china, jiggered, printed in black and painted in enamel colours and lustre. By Slater, Eric. Victoria and Albert Museum, London.