Biba label

John McConnell designed two versions of the Biba logo. The first was designed for the Biba mail order catalogues around 1966 and drew on Art Nouveau lettering of the 1890s for inspiration, a form of Celtic lettering reinterpreted by the Liberty style of the period. In 1969, the logo was re-designed reflecting inspiration from 1930s Art Deco. When the Biba shop moved in 1973 to the former Derry & Toms building (built in 1933) in Kensington High Street, the interiors were decorated in a style inspired by the glamorous era of 1930s' Hollywood.

Label · London · ca. 1972. printed paper. By McConnell, John. Victoria and Albert Museum, London.