Viva gets Sharper

First aired in 1993, Viva is a music and entertainment channel on German television — with programming that ranges from Friends to America’s Next Top Model to Jackass to its own Top 10, Top 50, and Top 100 videos. Originally owned privately, Viva was purchased by MTV Europe in 2004 and since 2000 the channel has been exported to Switzerland, Austria, Hungary, Poland, and the UK. In January Viva launched a new on-air package and identity developed by the internal creative team of MTV Networks Germany.The logo evolution is fairly straightforward: it assumes that its viewers recognize the abstract VIVA letters as a set of triangles and it takes it from a blobby friendly logo to an edgy almost angry logo with really, really sharp points. It does away with differentiating between th