Voya Financial

About: (Est. 1975) “Voya Financial, previously ING U.S., is a leading provider of financial products and services, both at the workplace and through an expansive distribution network of financial professionals. Voya’s mission is to guide Americans on their journey to greater retirement readiness and to make a secure financial future possible—one person, one family and one institution at a time.” Design by: Interbrand. Ed.’s Notes: The name is described as “an abstract name coined from the word ‘voyage’,” and the same could be said for the typography: an abstract take on what letterforms are supposed to bend like. That’s sort of a dig. The idea seems okay, but the resolution of how the letterforms bend and twist is highly unresolve