Where the Cold Wind Blows

Right at the very top of Europe where, if you were to go further North, you would eventually find yourself at the South of the world, lies the Nordkyn peninsula. Home to two municipalities — Gamvik and Lebesby — in the county of Finnmark, Norway. Nordkyn is cold. Arctic cold. It is also scenic. Dreamy scenic. Perfect for a Coen brothers movie. The two municipalities have come together to promote tourism to the peninsula and worked with Oslo-based Neue Design Studio to create an identity that, literally, reflects the nature of this destination: Visit Nordkyn.The visual identity is based on two main ingredients; our newly developed payoff, “Where nature rules,” and weather statistics from the�Norwegian Meteorological Institute. A feed of weather statistics affects the