White News
Euronews, a 15-year-old news channel with an unconventional approach — i.e., their “No Comment” segment features news clips presented without segues or comments, it just rolls — launched a new identity last week. Designed by Paris-based advertising agency FFL, the new logo is a white circle paired with the awful choice of either ITC Bauhaus or its rich version, Chalet 1970 — elements indicative of transparency and simplicity in the delivery of news that Euronews strives for, or, in their words, “The new euronews signature epitomises the fundamental values of the channel: honesty, integrity, neutrality, transparency in the broadcasting of information and,in particular, respect for the viewer who is looking for information over spectacle.” This page