The revolution will not be optimised: on frictionmaxxing and the creative virtues of inconvenience

Maximalism

Epidemic Sound gives agencies faster soundtracking and greater creative control

“Friction keeps you awake and alert”: Karlssonwilker on harnessing the art of the unexpected

Through experimentation, creatives hold the key to shaping a better technological future

The productivity paradox: why AI won’t speed up creative work

Max Siedentopf explains why creative perfection is a dead end

Ben Thompson

Evgeny Morozov

Richard Turley on the originality myth and the perks of phoning it in

Byung-Chul Han

Daniel Savage on the irony of using a robot to make something that feels more human

When perfectionism makes you a better creative, and when it doesn’t