Brand
20210 to Premium in 1 TikTok
Daria, a creative director and designer, shows there is more to TikTok than dances and pets with an account dedicated, so far, to taking mainstream brands and making them “premium”. Unquestionably these are mere aesthetic and unrealistic exercises but at 2.9 million aggregated likes for only ten videos the people have spoken and they want their M&Ms lux. (Side note: this may not be high-brow identity design but as far as generating attention for her business, it’s not wrong, and the formula for each of the videos is pretty admirable.)
Closest kin
There's a New Critic in Town
Brand
There's a New Critic in Town
Now You Too can TikTok like TikTok
Brand
Now You Too can TikTok like TikTok
How-to: Visual and Verbal Identity
Brand
How-to: Visual and Verbal Identity
Not Pretty and Not in Pink
Brand
Not Pretty and Not in Pink
Identity
“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity
Project
Freestyle is the nappy brand binning muted tones and stock imagery
Rosanna Webster, Fon and Fa, and Parker Heyl embody the human qualities of creativity through experimentation
Project
Rosanna Webster, Fon and Fa, and Parker Heyl embody the human qualities of creativity through experimentation
Motion
James Barnett on creating an extraordinary TikTok time capsule of his parents’ everyday life