A LendingTree Grows in the Web

It’s almost unbelievable that LendingTree is ten years old, it seems just like yesterday when online ventures offering mortgage applications, stock trading and book purchasing seemed like wahoo ideas that would never take hold. Yet, here we are, ten years later and the leanest ideas have survived. Surprisingly among them, given the real estate downturn of the last couple of years, LendingTree which has just launched a completely new range of offerings on top of its mortgage game supported by a new identity, marketing and national advertising campaign, all done by Mullen. Logo of parent company Tree.com. Last year, the parent company of LendingTree, Tree.com, spun off from its previous owner IAC/InterActiveCorp which owns more than thirty major web sites, among them Vimeo, Ask.com and