New Logo and Identity for MapQuest by Futurebrand

First launched in 1996, MapQuest was the first mapping service that most of us used within the confines of our desktop computer to figure out how to get places. How things have changed. Now, Google Maps and Apple’s iOS Maps (and even Uber’s own mapping system) are the de facto applications we use on desktop and mobile, leaving Mapquest far behind. Owned by AOL since 2000, Mapquest has yet to make its way back into the mainstream consciousness, even after a drastic redesign in 2010 by Wolff Olins. That weird being in the logo has slowly disappeared since then and a new wordmark silently replaced it at some point. Now, making another go at gaining relevance, Mapquest has introduced a new strategy and identity designed by the New York office of Futurebrand. There was a time when M