New Identity and Packaging for Oculus by Moniker

First sold in 2016, Oculus is one of the most well-known and popular virtual reality headsets on the market and a brand that now also encompasses VR accessories as well as an ecosystem of apps and games. Originally created through a Kickstarter campaign in 2012 that raised more than $2.4 million with a team that grew from 10 people to more than a hundred during its run, Oculus VR, LLC, was acquired by Facebook in 2014 for a total of approximately $2 billion and is now in its second generation of products that include the Oculus Quest 2, Oculus Rift S, and slick Touch Controllers. With the release of the Quest 2 in Fall of 2020, Oculus introduced a new identity and packaging designed by San Francisco, CA-based Moniker in collaboration with Oculus’ design team. Oculus has to show the w