How NOT to Launch a New Logo

Nextdoor, a fairly popular platform in the U.S. that connects people by very specific neighborhoods, recently introduced a new logo only on their app and made no announcement about it; not on their website, not on social, not anywhere. This is usually not a big problem, but the new logo has so many unanswered questions — okay, only one unanswered question, which is “WTF is that thing coming off the ‘n’?” — that it definitely required even the smallest of acknowledgements somewhere… anywhere.