New Identity for Facebook App done In-house with Mother Design

Established in 2004, Facebook needs little introduction so I will skip the formalities and just point out that in this particular case we will be talking about Facebook, the app (as opposed to Facebook, the company, as we did two years ago). As the public platform, Facebook app’s brand is built “on the core belief that people can do ‘more together’ than alone” and this new identity aims to build on the recognizability of its logo and signature blue color to more consistently guide how the brand comes to life across all communications and amplify the “more together” message. Facebook’s in-house creative agency, Creative X, began working on this in 2020 and collaborated with the London, UK, office of Mother Design to build on the existing identity elements and establish a n