New Identity for Twitter by Irradié

Established in 2006, Twitter needs little to no introduction but just for the record: it is a social media network founded by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams, that allows users to post, like, and retweet “Tweets”. (It feels so funny to describe Twitter in its most basic form.) Twitter began its ascent during the 2007 South by Southwest Festival in Austin, TX, and has grown immensely (for better or worse) since then, as the digital home to approximately 340 million users, or, to be exact, 339,999,999 since January 8. Headquartered in San Francisco, CA, it now has more than 25 offices around the world. Last week, Twitter introduced a new identity designed by Paris, France-based Irradié in collaboration with their in-house design team. We wanted an art-first