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brand redesign
A working library of design, type, and visual culture.
74051 references · 3 visual
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Project
2014Studio Audience: On new-look Mr Kipling and how best to interview artists
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2018Barnum’s Animals Crackers set Free
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2024New Logo and Identity for Verifone by NORD ID
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2019Easic Does It
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2007New PayPal Logo, in 7 Easy Steps!
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2018New Crest for Leeds United F.C.
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2013Death Metal Versions of Famous Logos
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2013Thai Airways Redacts Logo After Accident
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2010Circle Gets the Square
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2015New Logo for Facebook done In-house with Eric Olson
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2010Follow-up: Seattle’s Best Coffee
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2024New Name and Logo for Sime
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2022Follow-up: New Logo and Packaging for Newman's Own by Turner Duckworth
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2013ROM goes Portal on its Logo
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2009Duane Reade, the Luxury Pharmacy
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2023You can’t Judge a Book by its Library
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2025A Moving Target
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2022New Logo and Packaging for Border by B&B Studio
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2016Netflix, (Un)credited
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2022New Logo and Identity for Minecraft by Bold Scandinavia and In-house
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2023New Logo, Identity, and Packaging for Beck's Ice by M – N Associates
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2012Orlando Venues
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2021To a-b-c-ontinued…
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2018CDMX Logo Finalists
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2022New Logo and Identity for Steiff by Peter Schmidt Group
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2025New Logo for University Health Network done In-house
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2010A Dell-icate Redesign
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2012Redesigning "Teachers"
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2009Spanair Logo, the People’s Choice
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2015New Name, Logo, and Identity for AB by MBLM
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2009Healthy (and Sunny) Junk
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2022New Logo and Identity for Magnolia Bakery by Jones Knowles Ritchie
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2025New Logo and Identity for Onboard by Toward
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2014New Logo and Name for FCB done In-house
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2011Columbus, Indiana Convention and Visitors Bureau
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2015New Logo and Identity for MapQuest by Futurebrand
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2025New Name, Logo, and Identity for Saintly by Universal Favourite
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2018New Name and Logo for WeGo Public Transit by bohan
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2021The Messy Middle
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2006Verizon Comes Back for Seconds
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2009Follow Up: Woolworths
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2009The Fat O Sings
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2025New Identity for KD by Rethink
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2023New Logo and Identity for Kosciuszko Foundation by TOFU Studio
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2015Italian/Spanish Logos
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2014New Logo and Packaging for Topeca Coffee by Ghost and In-house
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2009Tropicana Gets Salsa-ier
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2017Your Thoughts for the Next Brand New Update
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2015New Name, Logo, and On-air Look for Pop by loyalkaspar
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2022Follow-up: New Logo and Identity for DailyPay by Wolff Olins
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2011Follow-Up: Cheer
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2020Mutual of Omaha Retires Corporate Logo
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2014New Logo and Name for British Caneoing
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2015New Logos for the Cleveland Browns
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2017NBA Finals/Playoff Look
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2011Follow-Up: EDP
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2021Dunkin’, Three Years Later
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2012Utah State Athletics
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2011Jet Cooper
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2021Change of Brand Season 2
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2009A Nod to Steaks from Omaha
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2014Dallas Stars Redesign
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2009The Sound of Italics
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2017New Logo and Identity for Getinge by Paradigm
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2015New Name, Logo, and Identity for Cicis by Sterling-Rice Group
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2022What the Elf?
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2017Follow-up: New Name, Logo, and Identity for Mr. Cooper by phenomenon
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2022New Logo and Identity for Alludo by DesignStudio
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2022New Logo, Identity, and Packaging for Kraft Mac & Cheese by Jones Knowles Ritchie
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2020Reimagining Manchester United
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2024New Logo and Packaging for Lucozade by Pearlfisher
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2023A Kick in the Bahlsen
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2007Comcast gets Nip/Tuck
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2016New Name, Logo, and Identity for We Are Blood by The Butler Bros
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2009Bing sets New Record in Horizontal Scaling
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2014Finland Swedish Redesign
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2009In Brief: Winning Redesigns
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2026New Logo and Packaging for Dinshaw’s by NH1 Design
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2016Sponsored NBA
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2010Studio 360 Challenge: Redesign Valentine’s Day
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2014Redesigning MLS
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2024Put a Lid on it
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2025What’s Up, Duck?
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2013The Beer Store Called and they are Running out of You
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2012Follow-Up: Meebo
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2020Butting Heads
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2013Brand New: The Build
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2018Follow-up: New Identity for SFMTA by Demian Rosenblatt
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2009Follow Up: Aalto University
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2010Follow-up: Gapgate
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2015Follow-up: Southwest Airlines
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2017First Donated Identity?
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2024V for Vendetta
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2013New Logo and On-air Look for ABC by Loyalkaspar
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2024New Logo and Packaging for Schick Hydro Silk by JDO
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2009Aol. Generation. Next.
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2012In Brief: Know Canada
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2008A B C D E F Rand
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2019Pocatello Gets Out in Front
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2017New Name, Logo, and Identity for Winc by Futurebrand
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2008Less Pipe, More Shading for CNET
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2010Follow-up: Miracle Whip, Rewhipped
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2024Lay it all on the Line
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2011NNewly Redesigned
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2012Kraft Logo Gets Back in the Race
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2020How NOT to Launch a New Logo
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2022New Logo, Identity, and Packaging for Sprite by Turner Duckworth, Relative, and In-house
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2007<em>BusinessWeek</em> Drops the Serifs
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2021New Logo and Identity for Zagat by Franklyn
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2018New Masthead for <em>The Guardian</em>
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2019VW’s Long Hard Road Ahead
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2019Stade Rennais FC Fan Fiction
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2012Why Microsoft Got its Logo Right
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2009In Brief: Re-instituting the Institute
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2007TED / Phillipe Stark
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2023New Name, Logo, and Identity for Pley by Essen
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2020Numbers After a Redesign
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2011Introducing The B-Side of Brand New
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2011The Best and Worst Identities of 2011, Part II: The Best
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20152016 Death Metal Candidates
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2009In Brief: Out with the chin, in with the hair
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2012Follow-Up: Indio Beer
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2011Name.com
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2018Pied Piper Redesigns, Again
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2022New Logo and Identity for Sparrow by Play
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2016Behind the Scenes on Alaska Airlines
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2024Fixer Upper
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2010Rebranding 101
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2019Hey Reb, Bye Reb
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2013Movie Stationeries
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2009In Brief: Jello-O, What If…?
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2018New Logo and Packaging for Diet Coke done In-house in Collaboration with Kenyon Weston
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2021Master of the Universal
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2015WWF Logo Transformation
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2011An XLent Redesign
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2022Second Sixth's Time the Charm
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2010Normal is the New Rare
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2008SanDisk through a Q&A with Brett Wickens
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2024V almost for Victory
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2010Follow-up: IHOP – KC
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2012Colorado Springs
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2013New Logo and On-air Look for Revolt
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2021New Name, Logo, and Identity for Momentive by Material
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2010Follow-up: Sonae
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2026A Truff Act to Follow
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2020More Lake for Land O’Lakes
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2023Bear’king up the Right Tree
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2024Closed for Spring Break (Plus: News!)
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2020New Logo and Packaging for Dropps by Better
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2017New Logo for Dixie by Landor
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2021Follow-up: New Logo and Identity for Ria by Saffron
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2022Fortune Favors the Bold
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2021New Name and Logos for Cleveland Guardians
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2018Tattoo Costs Covered
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2013Billbold
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2025New Identity for Bolt done In-house
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2016Intimacy, underwear and internet pop-ups in VLF Studio's slick redesign of Under the Influence
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2025New Logo for Postable
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2016Follow-up: Round 2 of Mozilla Explorations by johnson banks
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2015NYT Mag Redesign
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2019Building a Brand Serialized Doc
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2012Follow-up: Stedelijk Museum Amsterdam
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2015New Name and Icon for Twitter’s "Like" done In-house
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2020Truth Bee Told
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2010Follow-Up: University of Waterloo
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2015