New Logo and Identity for Onboard by Toward

Onboard Sportswear, a UK-based maker of custom performance teamwear, was already a household name in the world of Pool when they approached Cardiff, UKm agency Toward to take their brand to the next level. The challenge wasn’t just about elevating their identity, but also about preparing Onboard to expand into new sporting markets — with Snooker (a billiards variant far more common in the UK than in the US) and Darts as the most immediate additions. The rebrand introduces a new logo, a flexible design system, and a revitalized voice, supported by digital tools and marketing meant to carry the brand confidently into its next chapter. /** * Stop all iframes or HTML5 's from playing */ var stopVideos = function () { var videos = document.querySelectorAll('iframe, video'); Array.prototype.forE