New Logo and Identity for Futurenatural by Studio Dumbar and Adidas
“In early 2021, Adidas will debut the brand’s latest footwear innovation – Futurenatural. Designed to mirror an athlete’s speed and quick change of direction, Futurenatural will offer a seamless design and new 360-degree fit system to create a natural advantage for athletes. The one-piece shoe mold works with an athlete’s natural movement to unlock total freedom and dynamic angles – the first iteration of the technology applied to footwear will be featured on James Harden’s fifth signature basketball sneaker, Harden Vol. 5.” Logo. Your browser does not support the video tag. Logo animation. Your browser does not support the video tag. Shapes and patterns. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the