New Logo and Identity for Fameplay by Studio Najbrt

(Est. 2018, previously MALL.TV) “We are builders of internet televisions. Our comprehensive suite of products includes content production, technology, distribution, and marketing strategy, all designed to give your business the boost it needs. The team behind Fameplay created a digital television that connected original content with an e-commerce marketplace. Thus we opened up a new business model for Mall.cz with its unique content and ways to leverage shoppers’ time with their brand. We applied a similar business logic when creating an online TV for the Czech Olympic Committee, Karlovy Vary International Film Festival, and innovative leadership company Atairu. We focus on content-driven action. As we believe content drives loyalty, frequency, transactions, and, thus business.