New Logo and Identity for AO by DesignStudio

Established in 2000, originally as Appliances Online, later AO.com, (now simply) AO is, as its original name implies, an online-only retailer in the UK that specializes in household appliances and electricals. Legend has it that the business was started when, after a drink with a friend, CEO John Roberts, bet his friend one British Pound that he could change the way appliances are purchased via the internet. Twenty years later, AO had £901.6 million in revenue in the last year, signed on as the title and naming rights sponsor of the new Manchester Arena (to be known as AO Arena), and has continually won numerous awards for its customer and employee experience. Not bad ROI for a £1 bet. AO has its own logistics company, which allows it to fulfill its own deliveries and has operations in Ger