New Logo and Identity for Back Market by Koto

Established in 2014, Back Market is a marketplace — reportedly the first and largest — focused on bringing thousands of refurbished electronic devices and appliances from certified professionals to consumers. The hottest item, of course, are phones — including iPhones, officially approved by Apple to be resold with them — but also include laptops, cameras, drones, TVs, and other small appliances all sourced from the world’s best refurbishers and by partnering with manufacturers. First available in France, Germany, Italy, Spain, and Belgium, the online shop entered the U.S. market in 2018 where “sales are growing ten times faster among Americans after six months of business than they did at the same juncture in Europe” and now has over 150 employees