Identity
2026Koto revives an 80-year-old wordmark to rebrand Norton Museum of Art
The new branding system pays homage to the institution’s history while bringing it firmly into the future, with colours inspired by Florida’s landscape and a redrawn seal.
Closest kin
Identity
PAC, the performing arts centre at ground zero, debuts its branding
Identity
Studio Thonik’s slanted art museum identity mirrors the institution’s architecture
Identity
Primark (very lightly) rebrands with tweaked logo and graphic portals
Identity
Tavern brings back America’s original family steakhouse Sizzler with a stylish and fiery rebrand for the diner
New Logo and Identity for National Art Museum of Ukraine by banda
Brand
New Logo and Identity for National Art Museum of Ukraine by banda
Motion
Koto says Skyscanner rebrand is a shift in identity from “function-led to emotion-led”
Project
Catalogue hatches a rebrand for art and design graduate fair Free Range
New Logo and Identity for Malt by Koto
Brand
New Logo and Identity for Malt by Koto