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rebranding
A working library of design, type, and visual culture.
74051 references · 94 visual
Collections
Poster
2019Poster for the Grand Re-Opening of the Public Domain (46207861534)
Project
2014Graphic Design: Graphic Thought Facility give Brinkworth a whole new look – and it looks great!
Motion
2014ManVsMachine rebrand Film4 with stunning new idents
Project
2015Review of the Year 2015: We present the Top 25 Graphic Design posts
Project
2023Plant draws inspiration from the Tropicalia movement in its rebrand of Modernista
Publication
2017Vanguards magazine relaunches with a new visual language by studio 12—B
Project
2010Rudd Studio: Channel 4
Project
2013New studio name, new work, still the same, great Christopher Jung
Project
2020Caterina Bianchini Studio relaunches as Nari, a studio with a “humanist, artistic approach”
Publication
2015Harvard Design Magazine talks us through its redesign
Project
2015Think you know weekly supplements? You don’t. Meet The Weekender
Project
2022Neue Gestaltung’s theatre rebrand uses “absurd” illustrations to capture the audience’s imagination
Project
2026Untouched since the 1980s, Jordan’s Furniture gets a sleek rebrand with ergonomic icons
Publication
2013Spin gives Christie's magazine a minor facelift with terrific results
Project
2016Minimalism, maximalism and modernising the Premier League
Project
2012BBH rebrand J20 with creepy cool new advert featuring some real party animals
Identity
2017A new national identity: Smörgåsbord Studio rebrands Wales
Project
2011Recoat
Project
2019“Give these flyers their moment to be an artwork”: Oscar Mitchell on Farmfoods
Project
2025SuprOrdinary gives a small sandwich shop a big rebrand
Project
2012Bunch rebrand a niche software company with impeccable visual style
Project
2021Burger King’s first rebrand in 20 years and London’s beloved Bao: Behind the scenes of two mega branding journeys
Typeface
2014New York studio OCD rebrand the USA with Stars and Stripes typeface
Project
2013Graphic Design: Broadbase's butter labels will have you yearning for simpler times
Project
2012Four studios rebrand the USA as part of SFMOMA project on the country's future
Project
2025Project 3 Agency rebrands the ArtScience Museum, around the concept of convergence
Publication
2021Introducing Ambit Pop – the new, guest-edited version of iconic literary magazine Ambit
Poster
2019Poster for the Grand Re-Opening of the Public Domain (46880708062)
Project
2017Yuma Naito talks us through his inventive fictional rebrand for Afropunk Festival
Project
2012Morse Studio fuse classic and contemporary for Falcon Enamelware rebrand
Project
2024Collins’ rebrand of Bose leaves the original 1960s wordmark (mostly) untouched
Project
2024Omse on creating a brand that shouldn’t need to exist
Project
2013Product Design: JWT Brazil's superhero rebrand of cancer treatments
Project
2015Hello and welcome to the new look It’s Nice That
Project
2016Interbrand Australia’s monochromatic rebrand of the Sydney Opera House
Project
2013Carina Hinze and Gilmar, Wendt & Co rebrand The British Safety Council
Project
2016Catalogue hatches a rebrand for art and design graduate fair Free Range
Publication
2014Publication: Terrifically designed book accompanies G . F Smith rebrand
Project
2013Graphic Design: Studio Contents' impressive rebrand for arts group IOU
Project
2015New York's Meatpacking district rebranded by Base Design to highlight area’s “contrasts”
Motion
2019Koto says Skyscanner rebrand is a shift in identity from “function-led to emotion-led”
Identity
2014An interview with Leftloft about their three-year rebranding of Inter Milan
Project
2018Wolff Olins on the tech-fuelled future of the humancentric rebrand
Identity
2025Replacing churches with bouncy castles: Pali Palavathanan on escapism and creativity
Project
2019M. Giesser on his first entirely screen-based rebrand for arts festival Next Wave
Identity
2024Kevin Högger’s identity for a Zurich eatery draws inspiration from its old neon signage
Publication
2023Layer brings a new air of fun and sustainability to Earth Rated’s dog products
Project
2015Review of the Year 2015: Google
Identity
2016Spin challenges preconceptions about craft with a new identity for Collect
Publication
2026A tobacco factory turned restaurant, Nikotin’s logo takes the shape of a cigarette
Identity
2026Working Undercover
Identity
2024Ashton
Identity
2026New Logo for Maxicare Group
Identity
Tail a Different Story
Campaign
1997Apple — Think Different
Project
2012Purpose rebrand a typical London pub with characteristic flair
Project
2016How do you make a brand cool again?
Project
2020“We had no other choice but to make it exciting”: Shuka on its radical re-brand of World Chess
Identity
2018Parat.cc redesign youth theatre Schauburg's identity to engage any teen or toddler
Project
2009Depero’s Campari Bottle
Project
2013Lernert and Sander turn convention on its head for Dutch bank Knab
Project
2013One of London's premium estate agents just got MUCH better looking
Project
2025Soho Radio’s rebrand features a bespoke tech tool to create custom DJ profiles
Project
2021Why nostalgia is so important to the success of Burger King’s rebrand
Project
2015Brilliant branding and a cracking It’s Nice That collaboration: introducing Unmade
Publication
2012Michael Bierut and Yve Ludwig re-think true crime book design for Errol Morris
Project
2024Rebrand of Murray’s Cheese ages New York cheese seller for the better
Identity
2017Smörgåsbord’s Dylan Griffith on rebranding Wales, and the "definitive dragon"
Project
2023Ready, set, plunge! How graphic design and coffee mix at the World Aeropress Championship
Project
2014Graphic Design: Camilla Bengtsen rebrands Intersport just for the hell of it
Project
2013Graphic Design: Pentagram give new life to a Canadian festival of culture
Project
2018The Yarza Twins on how to rebrand paradise
Publication
2022Jaeyou Chung’s rebrand for Beijing’s X Museum features a type inspired by twisted dimensions and chair legs
Project
2015Retail design agency Dalziel & Pow rebrands itself
Project
2012Smörgåsbord's rebrand for production company Gorilla ticks all the right boxes
Identity
2022Logo for Copi the new name for Asian carp
Identity
2023Logo Iberdrola (2023)
Brand
2025New Name, Logo, and Identity for Proxity by Saffron and Substance
Project
2018“Authentic brands really deserve sensitivity”: Pentagram’s Harry Pearce talks through his rebrand of the John Lewis Partnership
Brand
2016New Name, Logo, and Identity for Qudos Bank by Principals
Brand
2017New Name, Logo, and Identity for Three
Brand
2025Furthermore…
Brand
2021Kroger, Two Years Later
Brand
2020New Name and Logo for Savvas
Brand
2009Weird Syence
Brand
2022New Name and Logo for SATO
Identity
2012This is "Y": We interview DixonBaxi about rebranding UKTV Yesterday
Brand
2009Heartless Ice Cream
Brand
2024New Name and Logo for UFL
Brand
2025New Name and Logo for Conversion
Brand
2008America is Watching
Project
2021Review of the Year 2021: Top 25 News
Brand
2024New Name, Logo, and Identity for Nexus by SomeOne
Brand
2025New Name, Logo, and Identity for Arrive by Bold Scandinavia
Brand
2024New Logo, Identity, and Livery for Air India by Futurebrand
Brand
2018New Name and Logo for Raiz
Typeface
2025Bond’s typeface for the Finnish football league is based on the shape and movement of fan scarfs
Brand
2014New Logo and Identity for Pizza Hut by Deutsch LA
Brand
2025When the ShIT hits the PhAM
Brand
2019New Logo, Identity, and On-Air Look for IFC by Gretel
Brand
2008In Brief: The Public. Period.
Project
2018The Clash who? Graphic designer Michael Clasen envisions a new punk era
Brand
2011OMG it’s OVG
Brand
2013New Name, Logo, and Packaging for Angelic Bakehouse by Shine United
Brand
2010Dawn of the Doodle
Brand
2017New Name and Logo for Acasa
Brand
2020New Name and Logo for Are Media
Brand
2024New Name, Logo, and Identity for Helectic by Brand Brothers
Brand
2013New Name and Logo for Colectivo Coffee
Brand
2019Twitter Icon Origin Story
Project
2016Ones to Watch 2016: Design studio Commission
Brand
2020New Name and Logo for Paramout+
Brand
2019Follow-up: New Identity for BioWare by Tolleson and In-house
Brand
2011The Center for Contemporary Art
Brand
2011Hero MotoCorp
Brand
2012Arby’s Goes Bland
Brand
2023The Year in Review Part 1: The Most Notable
Brand
2011Smart is as Smart Dots
Brand
2018New Name and Logo for Skeyes
Brand
2019New Name and Logo for SMART Reading
Brand
2022New Logo and Packaging for Ricola by Lewis Moberly
Brand
2020New Name and Logo for Nom Nom by Bullish
Brand
2014Hipster NFL Logos
Photograph
2013Present Perfect's new look for Varón magazine is photographed brilliantly
Brand
2018New Name and Logo for Vyond
Brand
2022New Name, Logo, and Identity for CADA by Universal Favourite
Brand
2013News: News Corp New Corporate Logo
Brand
2022New Name and Logo for Stova
Project
2011Penguin Modern Classics
Brand
2019New Name and Logos for Kannapolis Cannon Ballers by Studio Simon
Brand
2021It’s Not Easy Being Greenwashed
Brand
2013Optus will have you Saying Yes in No Time
Brand
2022New Name and Logo for Beem
Brand
2016New Logo and Identity for 4A Centre for Contemporary Asian Art by Futurebrand
Brand
2014New Logo and Packaging for Super Soaker by Soup Group
Brand
2025New Identity for Flow Power by Self–titled
Brand
2007Paley’s Lens Turns Heads, Causes Neck Fractures
Brand
202060-minute Makeovers
Brand
2020New Name and Logo for American Family Field
Brand
2022New Name and Logo for Marq
Brand
2022New Name, Logo, and Identity for CIRCA5000 by Ragged Edge
Brand
2019New Name, Logo, and Identity for Looka done In-house
Brand
2009Hey Y’all, A’ol is Coming
Brand
2006Fluxuantingly Fluxing Flux
Brand
2020New Name and Logo for Spot
Brand
2010Follow-up: Government of Chile
Brand
2017New Name and Logo for Awin
Brand
2024Et tu, GQ?
Brand
2018New Logo and On-air Look for Chilevisión
Brand
2024New Name, Logo, and Packaging for Heckovah! by Periscope and Favorite Child
Brand
2021New Name and Logos for Edmonton Elks by DDB Canada
Brand
2015Rethinking IKEA
Brand
2026To Mock a Killing Bird
Brand
2021Old Name and New Logo for Sony Music Publishing
Brand
2021New Logo and Identity for Swarovski by General Idea
Brand
2020Behind the In-house Scenes
Brand
2017New Logo, Identity, and Packaging for Polaroid Originals done In-house
Brand
2015TheSouth.us
Brand
2023New Logo and Identity for Lex by &Walsh
Brand
2021New Logo, Identity, and On-air Look for TCM by Sibling Rivalry
Brand
2024New Logo and Packaging for Tropico by Coley Porter Bell
Brand
2026New Logo and Identity for WeightWatchers by Mrs&Mr
Project
2014Graphic Design: G . F Smith unveil wide-ranging rebrand overseen by Made Thought
Brand
2024New Logo for Clios by Cooper, Hewitt, & Weinstein
Brand
2021New Logos for Chico State (Academics and Athletics) by Pentagram
Brand
2011Bot Water
Brand
2012The Brooklyn Nets: I Call Technical Foul
Project
2014DesignStudio rebrand Airbnb as an immersive online community
Typeface
2022A new RISD rebrand places a family of custom typefaces and a redrawn seal at its centre
Brand
2019New Name and Logo for Drop
Brand
2010The Best and Worst Identities of 2010, Part I: The Worst
Brand
2025Den-marks the Spot
Brand
2011Nokia’s New Brand Typeface
Identity
2025Studio Nari’s systematic rebrand of Field Day perpetually evolves
Brand
2019Helvetica Rebranding
Brand
2021New Names and Logos for City Experiences
Brand
2010Behind the Scenes of April Fools 2010
Brand
2021New Name and Logo for CNN+
Brand
2016Mozilla Logos, Round 1
Brand
2023New Logo and Packaging for Mingle Seasonings by Date Of Birth
Brand
2015New Name, Logo, and Identity for Engie by Carré Noir
Brand
2015New Name and Logo for Les Republicains
Brand
2025New Logo and Packaging for Caldera + Lab
Project
2019From dentist to designer, Ryan Haskins on his “borderline annoying” sushi rebrand
Brand
2011The Best and Worst Identities of 2011, Part I: The Worst
Project
2025Hato’s rebrand repositions New Contemporaries as a more “nimble” institution
Brand
2007Dreary Queen
Brand
2011Cinemax’s New Angle
Brand
2015New Logo and Packaging for Snapple by CBX
Brand
2022New Logo and Packaging for Halfday by Someone & Others
Project
2019Ony Agency on the rebrand of AZ Museum in Moscow
Brand
2019New Logo, Identity, and Packaging for Grey Goose by Ragged Edge
Brand
2021A Blasta from the Pasta
Brand
2025New Logo and Packaging for Snuggle by Bulletproof
Brand
2015The Pirate Bay to Authorities: F-U
Brand
2011Sparky Benched by Nike
Project
2014Opinion: Can the yakuza learn from large corporations and rebrand themselves overnight?
Brand
2021New Logo and Identity for Treetops Adventure by Self-titled
Publication
2024“Would you carry this?”: GoldBug rebrands to beat young parent tote test
Publication
2018Creative studio Boy redesigns the historic Daile magazine
Brand
2018New Logo and Identity for Santander by Interbrand
Brand
2012Hostels.com
Brand
2010Not so Golden State Warriors
Brand
2022New Name and Logo for Joyce University
Brand
2015New Logo and Packaging for Blanchard's by Skirven & Croft
Brand
2017New Logo, Identity, and On-air Look for Eurosport Olympic Coverage by DixonBaxi
Brand
2017Follow-up: New Identity and On-air Graphics for TruTV by And/Or
Brand
2006Brussels Sprouts Some New Logos
Brand
2010Mergers & Executions
Brand
2006Suddenly a Dragon Appeared Out of Nowhere
Brand
2011OneMain Financial
Brand
2017New Logo and Livery for Cyprus Airways by Landor
Brand
2016White House Logo
Project
2008Oglivy & Mather Beijing
Brand
2009Much Less for MuchMore
Brand
2016New Name and Logo for Citibanamex
Brand
2024New Logo and Packaging for ZigZag by Opposite
Brand
2025New Logo and Packaging for innocent by Derek&Eric
Brand
2020New Identity for The Big Favorite by RegretsOnly
Project
2011Lisa Zeitlhuber: Hubba Bubba
Brand
2013New Name, Logo, and Identity for Unify by McMillan
Brand
2019New Logo and Identity for Aurlands by Heydays
Brand
2015New Name, Logo, and Identity for eir by Moving Brands
Brand
2023New Logo and Packaging for Bolthouse Farms
Brand
2014New Logo, Identity, and On-Air Look for IFC by Gretel
Brand
2015New Name, Logo, and Identity for ILA by Ideon
Brand
2007Fake Grass with New Life
Brand
2019Faux Crocs Redesign
Brand
2009In Brief: MoMA Reboot
Brand
2011Aimia
Brand
2015New Logo and On-air Look for Alibi by Art&Graft
Brand
2013New Logo for Arby’s
Brand
2025HBUh-oh
Brand
2020Washington Football Team Concept
Publication
2015Villalba Lawson soups-up Garageland Magazine
Brand
2008Mexicana’s New Eagle
Brand
2017New Identity for Aetna by Brand Union and Ogilvy
Brand
2017New Name, Logo, and Identity for Laurel Road by Brand Union
Brand
2017New Logo and Packaging for 802 Coffee by Jar Design
Brand
2023New Name and Logo for Brevo
Brand
2011StumbleUpon Stumbles on Hidden Shape
Brand
2021New Logo and Packaging for Groundwork by Ludlow Kingsley
Project
2025How Templo’s colourful rebrand brings GF Smith into the future
Project
2025ESH’s enigmatic rebrand for an orchestra invites you to a secret society of music
Brand
2022New Logo and Identity for Gretes by Andstudio
Brand
2020New Name and Logo for Florence Y’Alls
Brand
2025New Logo and Identity for kikki.K by Practice
Brand
2018ConvertKit does not Convert
Brand
2021New Name and Logo for Ponto
Brand
2017New Name and Logo for West Mass (Tourism)
Brand
2023New Logo and Identity for Iberdrola by Design Bridge and Partners
Brand
2022The Honeymoon Tochka is Over
Brand
2023New Name, Logo, and Identity for Sister Circle by Droga5
Brand
2022New Name and Logo for Maya
Project
2025Weareseventeen rebrands as Seventeen, with a suite of bespoke icons inspired by each team member’s personality
Brand
2019New Name and Logo for Bolt
Brand
2017New Name, Logo, and Identity for Giraffe World Kitchen by Ragged Edge
Brand
2021New Name and Logo for Maine Celtics
Project
2022Snyder redesigns to better represent everything it is “under one, lovely umbrella”
Identity
2022Reinventing the aesthetic of skincare with graphic designer Élise Rigollet
Brand
2022New Name and Logo for Onoma
Brand
2021New Logo for Sturgis Motorcycle Rally by Public Label
Brand
2019New Name and Logo for Artemis
Brand
2026New Logo and Packaging for Fabulosa by Brandon
Brand
2015Follow-up: Identity and Campaign for Hewlett-Packard Enterprise by Siegel + Gale and BBDO
Brand
2008The Softer Side of Memorex
Brand
2013New Name, Logo, and Identity for Indygen by Brandient
Brand
2019New Name and Logo for First Horizon
Brand
2020USPS’ Bitchin’ Grills
Project
2024RSPCA entirely transformed in first brand facelift in 50 years
Brand
2024New Name, Logo, and Identity for Dealio by Señor
Brand
2021New Logo and Packaging for Brewgooder by Thirst
Brand
2008Makeover for the Baker
Identity
2024The Museum of West African Art (MOWAA) gets a rebrand that amplifies the region’s heritage and contemporary art
Brand
2007Saddle Up
Brand
2011In Brief: December Miscellany
Brand
2009In Brief: London Calling (all Designers)
Brand
2017I Want my WTV
Brand
2010Dodge Loses its Horns
Brand
2011Nebraska Book Company
Brand
2013New Logo, Identity and Name for Hightail by Siegel+Gale and In-house
Brand
2021New Logo and Packaging for Live Clean by ROOK/NYC
Brand
2022New Name, Logo, and Identity for Ambio by Limber Brands
Project
2025Meet the creatives at the cusp of paper’s renaissance at this inspiring event series
Brand
2011Wichita Wings
Project
2023Review of the Year 2023: Top 25 Graphic Design
Brand
2020Craft Beer Book and Workbook
Brand
2012AP Joins the Twenty-First Century
Brand
2020New Name, Logo, and Identity for Telly by Studio Najbrt
Brand
2017New Name, Logo, and Identity for Énergir by Cossette
Brand
2023New Name, Logo, and Identity for Afterlife by Dragon Rouge
Brand
2018New Logo and Identity for RIMOWA by Commission and Bureau Borsche
Brand
2013New Logo and Name for Corbion by VBAT
Brand
2022New Logo, Identity, and Packaging for smartwater by BVD
Brand
2008Back to Brushstroke Basics
Brand
2016New Logo and Packaging for Bohemia by Elmwood
Brand
2011Like Marlin out of Water
Identity
2026Koto revives an 80-year-old wordmark to rebrand Norton Museum of Art
Brand
2024Minnesota is Loony for its North Star
Project
2025