New Logo, Identity, and Packaging for Grey Goose by Ragged Edge

Launched in 1997, Grey Goose is a vodka produced in France. Originally created by cellar master François Thibault and marketed by business person Sidney Frank, it was sold to Bacardi in 2004 who has maintained the recipe and process to this day, including using just two ingredients, “single origin Picardie wheat and spring water from [their] natural limestone well in Gensac-la-Pallue”. The core product, Grey Goose® Vodka, is complemented by a range of flavored options including pear, cherry, and orange among others. Grey Goose has recently started a global relaunch with a new identity designed by London, UK-based Ragged Edge. We needed a bold statement. So we started by redrawing the logotype from scratch – the biggest change to the brand’s identity since its launch