New Logo and Identity for Grey Goose by Intertype Studio

Introduced in 1997, Grey Goose is a brand of vodka produced in France and has been one of the top-selling vodkas in the United States for many years. The brand was created by American businessman Sidney Frank and the spirit’s recipe by French Maître de Chai (Cellar Master), Francois Thibault. Grey Goose is made with only two ingredients — single-origin winter wheat from Picardy, France, and spring water from its natural limestone well in Gensac-la-Pallue — a recipe that hasn’t changed since its inception and is distilled and bottled in its distinctive frosted bottle in Cognac, France. Its process is 100% traceable from crop to cork. In 2004 Frank sold the brand to Bacardi for a reported $2.2 billion. Recently, Grey Goose introduced a new logo and identity designed by London, UK