New Logo, Identity, and Packaging for Blue Goose Pure Foods by Sid Lee

Two Fridays ago I featured Blue Goose Pure Foods on Friday Likes to a great response. We chose to include it in our UC.Quarterly publication (coming out next week, btw) and after reviewing files from Sid Lee we were even more impressed by the range of the work and the great detail of the illustrations so I decided to give Blue Goose an encore review.Established in 1992 and originally named Blue Goose Cattle Company in Vancouver, Blue Goose Pure Foods — which doesn’t focus on cattle alone anymore and dropped the descriptor in 2012 — provides meat, poultry, and fish products for the food industry and as consumer packaged goods focusing on properly treated and fed animals. The new identity and packaging, as noted above, was designed by Sid Lee with illustrations by Ben Kwok.