New Logo, Identity, and Packaging for Bare Bones by Ptarmak

Launched in 2014, Bare Bones is a range of bone broth — bone broth is technically stock but is a term recently made popular by the paleo diet — that sources surplus food from sustainable ranches and organic farms that would normally go to waste to make its product. Headquartered in San Diego, CA, and started by former military, former chef Ryan Harvey, Bare Bones is available online and at various grocery stores across the U.S.. Recently Bare Bones introduced a new identity and packaging designed by Austin, TX-based Ptarmak. Logo. Alternate logo. The old logo looked like it was for dog food more than stock; the cartoonish bone drawing didn’t quite convey a quality product nor did the rest of the funky graphics and thin typography. The new logo features a “BB”