New Logo and Identity for Colour Mill by Universal Favourite

Colour Mill is a 30-year old, Australian-based food coloring manufacturer. The family-owned business, known for their bright colors and fade-resistant formula, has become well-known in the ‘cake and bake’ industry with their speciality oil-based pigments. Their current offering includes over 60 colors that are vegan-friendly, Halal-suitable, Kosher-certified, allergen-free, and contain no added sugar. The new logo and identity was designed by Sydney, Australia-based Universal Favourite. The delightful crew at Colour Mill wanted an identity that would reflect the vibrance of the food colouring products (pigments, not dyes!) they offer. We whipped up a top-to-toe rebrand that’s as fun, exciting and enticing to look at as the things their customers create and cements their status