New Logo and Packaging for Blue Bunny

(Est. 1935) “Blue Bunny, the flagship brand of Wells Enterprises, Inc., includes a delicious variety of ice cream, frozen desserts, and frozen novelties, Wells is proud to produce, market, and sell Blue Bunny branded products across the United States in places like your grocer’s freezer, your favorite restaurant, your corner convenience store, on ice cream trucks and in event venues. Today more than 400 ice cream treats are produced under the Blue Bunny brand name.” Logo detail. Tagline. A sampling of the old look. Packaging before and after. Loving the new look of @blue_bunny ice cream (left). Clear, rounded bottom, lighter blue, bunny ears script, Neutraface fonts — & they dropped Well's from the name. #graphicdesign A photo posted by Andy Van Engen (@vane