New Logo for BACARDÍ by here design

First sold in 1862 in Cuba by Facundo BACARDÍ Massó, who was the first to figure out a distilling process to make clear rum, BACARDÍ is one of the most well-known rums around the world today. It’s been a family-owned brand and business for eight generations, building strong presences in Cuba, Mexico, and the US, surviving Cuban earthquakes and revolutions and the US prohibition. Today, BACARDÍ is owned by Bacardi Limited, the largest privately held, family-owned spirits company in the world with a portfolio of more than 200 brands that include Dewar’s, Bombay Sapphire, Grey Goose. In November, BACARDÍ introduced a new global campaign — “BACARDÍ Untameable Since 1862,” that “tells the stories behind BACARDÍ rum, i