New Packaging for Absolut by Brand Union Stockholm

(Est. 1979) “Absolut Vodka is one of the most famous vodkas in the world. Launched in the US in 1979, it completely redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. By starting a revolution in cocktail creation and launching a range of flavored vodka never before seen on the market, Absolut became an icon in its own right.” Before and after, extra large view. New bottle. Åhus in real life and in illustration. Various bottle details. More views of the bottle. Behind the scenes: The making of project Atlas. Behind the scenes: Glass manufacturing.