New Logo and Packaging for Samuel Adams

First brewed in 1984, Samuel Adams is a craft lager beer and the flagship brand of The Boston Beer Company. Founded by Jim Koch, who came from a family of brewers, The Boston Beer Company is independently owned — unlike its larger competitors that are part of huge beverage companies — and is one of the largest craft breweries in the U.S.. The beer is named after Samuel Adams, one of the Founding Fathers of the United States. (As a segue from yesterday’s non-post I can’t think of a better project to move on with.) Earlier this month Samuel Adams began rolling out a new logo and packaging. No design credit given. Samples of old and old-old look (large bottle I think is not on the market right now). “The new look reflects a bold, authentic, patriotic version of S