New Logo, Identity, and Packaging for Stanley Park Brewing by Will

Established in 2009, Stanley Park Brewing is a craft brewery in Vancouver, Canada. It’s a revival of a brewery with a legacy that dates back to 1897 — I couldn’t figure out the date it closed — when it was founded by a Belgian brewmaster near the shore of the Lost Lagoon within the park that the brewery is named after, Stanley Park — a gorgeous 1,001-acre public park. This month, Stanley Park Brewing introduced a new identity designed by local firm Will. Knowing that the brewery, and the team behind it, looks to the Park for inspiration, it was a natural fit to bring the brand closer to the Park as well. Just like nature, the new look is simple and approachable at a glance, yet rich with substance upon a closer look. It features illustrated park scenes in a re