New Logo, Identity, and Packaging for Original Pattern Brewing Company by Play

Established in 2018, Original Pattern Brewing Company is an employee-owned brewery and tasting room in Oakland, CA. Inside a 5,500-square-feet space, the brewery, instead of offering a core range of beers and a few seasonal novelties, is constantly creating and offering new beers that span the full gamut, from sours to saisons to, obviously, IPAs. The identity for Original Pattern Brewing Company was designed by San Francisco, CA-based Play. Play partnered with Original Pattern Brewing Company to create something that could grow, evolve, and reflect the spirit of a company committed to constant flavor experimentation. The Original Pattern name was the genesis of the system, made of consistent elements that rearrange, rotate, expand and contract. Every new brew has a different typeface, col