New Name, Logo, and Identity for Three

Launched in 1989, Three (previously TV3) is a general entertainment channel owned by MediaWorks New Zealand with programming focused on (the rather broad) demographic of 25-54 year-olds with a mix of drama, comedy, event television, and news, with an emphasis on local talent and content, including adaptations of shows like Family Feud and The Bachelor amidst a range of original programming. Yesterday, the channel announced its name change and introduced a new identity. No design credit given. “The world has changed [since 2003]; it was a world where there was no Netflix, there was no Amazon, there was no Hulu, there was no Lightbox, there was no Asos, and so ‘3’ as a brand hasn’t really evolved with that even though our content has,” [Chief content officer And