New Logo and Identity for Metro by UVMW

Launched in late 2016, Metro is a lifestyle universal channel in Poland “directed to a wide audience interested in healthy lifestyle and sports, looking for interesting entertainment, accurate information and cultural journalism.” Majority-owned by one of Poland’s largest media and publishing companies, Agora, the channel is 49% owned by Discovery Communications, so the programming is an odd combination of movies, documentaries, nature shows, reality TV, and news from all around the world. The identity for the launch of the channel has been designed by Warsaw, Poland-based UVMW. Inspired by Metros around the world, including the opening/closing of train doors. Logo. The old logo was probably used during the application process to start the channel, which took place in 201