New Name, Logo, and Identity for Unify by McMillan

Established in 2008 as a joint collaboration between U.S.-based private equity firm The Gores Group and German industrial powerhouse Siemens AG, Siemens Enterprise Communications provides global communications software and enterprise solutions to approximately 75 percent of the Global 500 through 60 different offices in 33 countries around the world. Yesterday through a 2-hour broadcast the company introduced a new name, Unify, and new identity designed by Ottawa-based McMillan. Brand introduction video. The Unify logo is the primary visual representation of the new brand. At the center of the logo is a vibrant, single “I,” representing the concept of unification–bringing the many into one. The energy given off by this “I” symbolizes the power of collective en