New Logo and Identity for SunRice Group by Hulsbosch

The new SunRice Group logo places rice — the foundation of its business for three quarters of a century — at the centre of the identity. Inspired by two abstract rice grains, the symbol represents connection: between people, growers, customers and communities around the world. It reflects the care, craftsmanship and resilience that have defined the company’s history, balanced with the strength and confidence of a modern global brand.The corporate rebrand introduces a modern visual system that will be implemented across the SunRice Group’s global operations over the coming months. While the look and feel has been refreshed, the company’s purpose remains unchanged: bringing people together through quality food, grown and crafted with care.Hulsbosch provided text Your browser does not support