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brand identity
A working library of design, type, and visual culture.
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2024Friday Likes 485
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2011St. Petersburg/Clearwater
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2019Friday Likes 305
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2014Framing Device
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2012Saint Paul University
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20232023 Brand New Conference: In-person Registration Ending
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2018Co-Op Shop: Open Submissions, Volume 1
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2013Walter Landor’s 100th
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2015Friday Likes 131
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2023Pup Art
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2009A is for A Lot of Dots
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2019The Best and Worst Identities of 2019, Part 6: The Best Friday Likes
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2017Friday Likes 195
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2024Don’t Watch this Space
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2019My Kid Could Do That
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2023Friday Likes 481
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2009Weird Syence
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2015Alderman Makes Right
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2013Friday Likes 37
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2016Industry News
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2024A Five-ring Circus
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2013Friday Likes 68
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2018Friday Likes 256
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2021New Logo and Identity for Ayuda en Acción by Relajaelcoco
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2024Mint Condition Nouveau
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2024Against Pocatello’l Odds
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2017Friday Likes 230
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2013Sticks and Stones and Spikes
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2021Get Geometric with it
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2019Tim
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2013Home is Where the Holes Is
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2026New Logo and Identity for The New Story of Wholeness by Revelium Studio
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2025How designers and brands are morphing the next era of motion design
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2013Mall of Tianmen
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2018Friday Likes 249
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2024Are you not Ammoused?
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2024Oh Hiii There
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2022Rest in Peach
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2012Follow-Up: Toledo Zoo
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2010Not Your Parents’ Librarians
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2008In Brief: The Public. Period.
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2008In Brief: Will the Real Bruce Please Stand Up?
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2009In Brief: Bye SciFi, Hi Syfy
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2020Do the Worm, Again
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2025Put on a Brave Font
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2008Dancing With The Stars, Season 9: DIN Stacked
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2008Global is as Global does
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2021Friday Likes 399
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20152015 Brand New Conference: Ticket Giveaway and Near Sold Out
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2010Follow-up: Old Spartan, for the Win
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2026Trefoooooooooil!
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2019First Round 2019 – Chicago: Save the Date
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2022Friday Likes 421
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2008Missing Person: Benny the Bellman
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2025New Logo and Identity for 2025 PRINT Awards by The Collected Works
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2019United Refresh
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20171977 EPA Graphic Standards Reissue
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2010Technically, This is Very Colorful
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2020Adobe will now Update its Update
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2024It’s Literally a Vibe
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2012Reading Fightin Phils
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2023Friday Likes 448
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2021Tony Spaeth (1934 – 2021)
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2026New Logo and Multisensory Identity for Kanal by Base Design
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2011Typography: Where East Meets West
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2011Wikipedia Concept
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2025New Logo and Identity for Seed by Mouthwash Studio and In-house
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2024New Identity for 2024 SZIGET Festival by Büro Milk and Niceshit
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2013Flexible Harsh is the New Sexy Ugly
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20252025 Brand New Conference: In-person Registration Ending Soon
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2024Friday Likes 498
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2009The Softer Side of Corbis
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2009Saving the Environment, One Line at a Time
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2020First Round 2020 – New York: Save the Date
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2025Friday Likes 530
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2014New Logo and Identity for UNICEF ZEROawards by Rice
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2020LogoArchive – Akogare
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2013Ottawa RedBlacks
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2012Typographic Tolerance
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2019No Posts Until October 21
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2011Whipsaw
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2024Guiding Light
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2025Good Night, and Good Yuk
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2021I have a Good Fili’ng about this
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2011Is that a Human in your Tree, or are you just Happy to see me?
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2025It’s 1990s o’Clock Somewhere
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2017Ivan Chermayeff (1932 – 2017)
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2013Nine Suns to Brighten Your Day
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2025New Name, Logo, and Packaging for Percent by MINO and Angela Alberca
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2014Friday Likes 89
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2025New logo and identity for Budapest International Film Festival by Studio Stoki
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2016Friday Likes 157
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2024Friday Likes 511
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2025Friday Likes 538
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2014Friday Likes 87
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2011Follow-Up: HP
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2020Sonos Breaks the Glass Ceiling
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2026Friday Likes 561
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2013San Diego State Aztecs
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2015New Logo for Seattle Police Department by DEI Creative
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2022My Copa Tea
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2023e-Waste Not, e-Want Not
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2026Friday Likes 568
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2022What can the Metaverse do for you?
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20252025 Brand New Conference: Early-bird Ending
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2014Friday Likes 94
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2009The Writer’s Type
Studio
Parker Studio
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2010The Kansas City Wizards’ Last Trick
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2026New Logo for Deutsches Historisches Museum by s-t-a-t-e
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2013Gdańsk University of Technology
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2015Friday Likes 126
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2014New Look of the Games for 2014 Commonwealth Games by Tangent
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2023Brand New®
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2020Vintage Landor
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2013Friday Likes 31
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2007Chicago’s Rising Star
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2012Stedelijk Museum Spells Out the Obvious
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20172017 Brand New Conference: Registration Closing Soon
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2012Genome from Yahoo!
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2025Friday Likes 549
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2023Through Thick and Thin
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2015Opening at Graphiti Associates
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2011Pannone
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2021New Logo and Identity for Mama Foundation For the Arts by ThoughtMatter
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2015Friday Likes 140
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2008This Way to the Cosmos
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2018Bird by Bird
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2014Friday Likes 82
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2016LA Candidate City, More
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2009In Brief: Logo as Plot of Land
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2020Friday Likes 337
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2017Friday Likes 207
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2021Friday Likes 398
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2009Architectural Identity for Applied Sciences University
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2014Friday Likes 88
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2015New Heraldic Achievement for CIMA by SomeOne
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2011It’s Okay to be the King
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2024Friday Likes 516
Identity
2022Hugmun Studio combines 3D sculptures, collage and type for its latest brand identity
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2019Friday Likes 304
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2011Famous Idaho Potato Bowl
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2020I ♥ Cease and Desists
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2010Type is in the Details
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2020Friday Likes 322
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2016Friday Likes 164
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2017New Logo and Identity for SWISS FILMS by Studio NOI
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2018<em>Design Canada</em> Now Playing
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2012Friday Likes 23
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2019Fictional Sci-Fi Logo Applications
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2019Friday Likes 287
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2014Friday Likes 85
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2016New Logo and Identity for Teamweek by Fraktal
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2016Friday Likes 185
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2007Flip, Flip, Flip goes the Library
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2025The Year in Review, Part 7: The Best in Supporting Identity Elements
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2011Harpa
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2022Silence of the Lamp
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2018Heavy Workload at the Office
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2007MICA Finds Itself
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2026Opening at Team
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2007Tokyo Ties London’s Loose Ends
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2012Tu, Me, and Everyone We Know
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2015On the Peace Symbol
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2024The Year in Review, Part 7: The Best in Supporting Identity Elements
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2010Manufacturing Happiness
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2007Skns iAfeth vaeFu’s Puzzling Identity
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2020Friday Likes 315
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2019New Logo and Identity for <em>30 for 30</em> by COLLINS
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2010Angry Spartans
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2012Portland Thorns FC
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2026New Logo and Identity for Grand Palais by Base Design
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2017Logos from Memory
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2015New Name, Logo, and Identity for Olympic Heritage Collection by Hulse&Durrell
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2023New Logo for Melbourne Archdiocese Catholic Schools
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2010Vancouver’s Sharp Mountains
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2019Friday Likes 293
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2016MLB Katakana
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2013Paris Saint-Germain FC
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2014Friday Likes 95
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2009City of Melbourne, Expanded
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2022New Logo and Identity for Mondriaan Fonds by Das Buro
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2017Opening at Pearlfisher
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2017Opening at Design Army
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2011Nationaltheater Mannheim
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2009A Tree Grows in Sweden
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2010Internet Explorer Version Who Cares?.0
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2010The Man Behind @GapLogo
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2012Hill Holliday Goes Minimal
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2014"Ugly Babies"
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2013Leaky Dolphins
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2013AS Roma
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2022Friday Likes 405
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2011Aster-isk Identitus
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2023Friday Likes 464
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2016Friday Likes 182
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2017Chermayeff & Geismar Brief Video
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2013Apple Worldwide Developers Conference 2013
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2013Friday Likes 64
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2025This Sheep has Sailed
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2017AGDA Design Awards Finalists
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2015New Logo for NSW MAKING IT HAPPEN
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2020Friday Likes 351
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2011São Paulo Attracts
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2024New Identity for OMR by Arndt Benedikt
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2016Friday Likes 166
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2012Friday Likes 17
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2019New Logos for Golden State Warriors
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2024New Identity for Tottenham Hotspur F.C. by Nomad Studio
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2007The 17 Sides of a Cultural Identity
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2014Friday Likes 91
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2014Friday Likes 100 Bonanza
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20132013 Brand New Conference: Opening Remarks
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2019Marriott Bonvoy in Motion
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2008LodgeNet Punts its Football
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2024Time Sensitive
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2011D is for Design and Dots
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2011The Tampa Bay Lightning Lack Voltage
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2022Friday Likes 418
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2021Opening at Parisleaf
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2008The Biggest Collection of Dots in the World
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2013Oklahoma Gets its Contemporary On
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2016All-Star Logos for Everyone
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2012Boom goes the Sans
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2014New Look of the Games for Baku 2015 by SomeOne
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2024Friday Likes 503
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2017New Emblem for 2022 Winter Olympics by Lin Cunzhen
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2012I Tawt I Taw a Panther Tat
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2014New Institutional Type for American Institute of Architects by Pentagram
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2008MassTerful Identity
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2024Milka’t for all it’s Worth
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2010I Yodel, You Yodel, We All Yodel for Yodel
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2025Friday Likes 555
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2009Paging Doctor Who
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2025Out of the Blue
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2015Wall of Wally
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2025New Logo and Identity for Kedrion Biopharma by Burson
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2017New Logo and Identity for Genesys by Landor
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2021Friday Likes 379
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2014New Look of the Games for Rio 2016 done In-house
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2013Golden, Angry Bears
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2017Friday Likes 198
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2023“Dynamic Identities: An Analysis” Book
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2021No Posts until June 14
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2023Friday Likes 444
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2009In Brief: MoMA Reboot
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2016New Identity for Sydney Opera House by Interbrand and Collider
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2025New Identity for 2025 Brand New Conference by UnderConsideration
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2020Handle with Care
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2012The Best and Worst Identities of 2012, Part IV: Best of the B-Side
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2011Old Arrow for New Leaders
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2012Friday Likes 22
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2018Opening at Matchstic
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2009Punctuation University
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2009In Brief: Like the Hulk, but Bluer
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2013The City of St. Augustine
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2018Logos from Memory: NFL Edition
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2017Friday Likes 223
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2008The Art Gallery of Many Typefaces
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2015New Logo for Roma 2024 Candidate City
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2017Friday Likes 226
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2015Duck Migration
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2008Alien Fingers
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2008In Brief: Mad is as MAD does
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2009Words. Periods. Arial. Company Name.
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2013OppenheimerFunds
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2015Friday Likes 116
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2026New Identity for QT Singapore by Houston Group
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2014Plank Seafood Provisions
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2024Commander-in-Sans-Ser-Chief
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2013Friday Likes 53
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2023Roger That
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20162017 Brand New Conference: City Change ICYMI
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2013Beobank
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2020Friday Likes 356
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2011The Torch Doha
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2021New Logo and Identity for The Base by Arndt Benedikt
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2015Visit the Earth
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2016Friday Likes 180
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2012Self-Promo: The Adventures of You and I
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2020Friday Likes 323
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2020New Logo and Identity for Warsaw Ghetto Museum by DADADA studio
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2012Odessa
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2017Friday Likes 196
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2010Pebble as Metaphor for Directory
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2016Purple Power
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2009Summer is Ending
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2015New Logo and Identity for Mao Er’ by g.d.partners
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2024Guess the NFL Team
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2014Friday Likes 98
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2025Friday Likes 539
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2011What Big Teeth you Have
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2025Friday Likes 554
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2012Friday Likes 27
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2017Friday Likes 213
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2012Guy Fieri Invades Times Square
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2024New logo and identity for PAC NYC by PORTO ROCHA
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2024Friday Likes 518
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2011Public School Library is all Buzz and no Bees
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2010