Friday Likes 337

Two beer brands sandwich (verb) an ice cream bar brand this week, with work from Ho Chi Minh City, Florence, and Beijing. Rooster Beers by Rice Creative Rooster Beers is a microbrewery in Ho Chi Minh City, Vietnam, producing six classic beers (blonde, pale, dark, hefe, IPA, and pilsner) and no “wacky flavored beers”. Previously named Phat Rooster Beers and with a very questionable old logo, Rooster Beers worked with local firm Rice Creative on a new identity that is deceivingly straightforward featuring nothing more than Eurostile — who knew it could look so good?! — and a simple, realistic illustration of a rooster. The biggest graphic design trick is setting the name on a path on the cans but other than that it’s just straight-up, bold simplicity in a strong