New Logo and Identity for Eastlake Brewery & Tavern by Rice Creative

Opened late last year by home brewer Ryan Pitman, Eastlake Brewery & Tavern is a microbrewery in Minneapolis, MN, located inside Midtown Global Market, an indoor market with fresh and prepared foods, restaurants, and arts and crafts vendors. Eastlake serves their beers — IPA, Pilsner, and Stout — on tap only, with growlers for take-out and for restaurants, and welcomes outside food from the other merchants in the market. Eastlake’s identity has been designed by (of all places) Vietnam-based Rice Creative. Our intention became to supply the brand with an open identity which put an emphasis on uniqueness. We soon took note of the rich cultural heritage of the Eastlake Brewery neighborhood. Ryan let us know that he believed his establishment would be frequented by a rota