Friday Likes 243

Plenty of food-related goodness this week, with work from Ho Chi Minh City, Minneapolis, and Sydney. NAMBENTô by The Lab Saigon NAMBENTô is a quick service restaurant in Ho Chi Minh City, Vietnam, serving traditional Vietnamese food. The identity, designed by local firm The Lab Saigon, is quite simple and while the logo isn’t ideal — the “N A M” part is way too open — those bowls with the name wrapped around are everything. It’s something we haven’t seen before and it makes a fantastic statement… literally, check this example of someone Instagramming their experience at the restaurant. Boom. NAMBENTô. No questions asked. The logo is not bad, really, and the repeating pattern makes it look its best. There are some colorful illustrations of the