Slant This Way

Today we are going small and local… Established in 1995, The Slanted Door, located in San Francisco, CA, is one of the most renown Vietnamese food restaurants in the country. Led by James Beard-nominated chef Charles Phan, The Slanted Door has grown from a hole in the wall establishment to a posh spot in the foodie-friendly Ferry Building and is the center point of a family of four restaurants under The Slanted Group Door umbrella. A new identity has been designed by San Francisco-based Manual.We developed a logo and associated visual language that was as modern and sophisticated as the restaurant’s food. The resulting mark references the ‘slanted’ aspect of the name and utilizes a single line to bring a distinct and memorable element to the identity. With family b